# YLO

> YLO is a Cape Town-based operation that runs brand strategy, paid campaigns, stills and video production, SEO, CRM and e-commerce as a single accountable team, for brands tired of coordinating five different vendors.

YLO is not an agency. There is no reception, no account managers and no overheads. The operation is a back office that ships work for international brands shooting in or routing through Cape Town, and runs growth programmes for brands across the UK, EU, US and South Africa.

Founders: Doug Kemp (strategy, tech, SEO; co-founder) and Steph Burger (orchestration, campaigns, production; founder). Operating bases in Cape Town, South Africa and Kerala, India.

Voice and positioning are deliberate: direct, sales-first, anti-bullshit. Productions are seasonal; campaigns are not. Most of the year's work is keeping multi-workstream client programmes pointing the same way.

## Services

- [Brand and Growth Strategy](https://ylo.co.za/services/strategy/): Discovery, audit, positioning, channel and investment plan, measurement framework. Strategy that ends in a working account, not a deck.
- [Stills Production](https://ylo.co.za/services/stills-production/): End-to-end stills production in Cape Town. Concept, casting, locations, crew, kit, post and delivery. For brands shooting in South Africa or routing through Cape Town.
- [Video Production](https://ylo.co.za/services/video/): TVCs, brand films and adverts shot in Cape Town, with the reel, short and TikTok cut-downs built into the same brief.
- [Campaign Management](https://ylo.co.za/services/campaign-management/): Strategy, orchestration and live optimisation across paid social, paid search and programmatic. Performance-led, platform-rep independent. Kerala and Cape Town team, 24-hour optimisation window. Specialisms include iGaming, sportsbook, licensed operators and other restricted verticals.
- [Organic Social](https://ylo.co.za/services/social/): Brand channels run as a system, daily presence, trend leverage, community management and the operational discipline most agency feeds quietly lack.
- [SEO](https://ylo.co.za/services/seo/): Editorial team plus role-specific AI tooling, tuned per site and per brand. Built for groups, multi-brand portfolios and anyone scaling past traditional agency models.
- [Tech and Build](https://ylo.co.za/services/tech-web/): Trackers, dashboards, scrapers, automations, internal tools and the websites too. Built when off-the-shelf doesn't fit.
- [CRM and Lifecycle](https://ylo.co.za/services/crm/): Email, SMS, segmentation, journeys and lifecycle automation tied back to revenue per customer. The work that earns the second sale.
- [E-commerce](https://ylo.co.za/services/ecommerce/): Storefront, product data, content, paid, CRM and brand protection run as a single engagement. Shopify, Centra and headless builds.
- [AI Development](https://ylo.co.za/services/ai-development/): Working AI integrations into real business workflows. Custom co-pilots, content pipelines, automation and evals. Built to ship, not to demo.

## Production

- [Portfolio](https://ylo.co.za/portfolio/): The full archive of stills and film credits across South Africa, Europe and the UK.
- [Stills Portfolio](https://ylo.co.za/portfolio/stills/): Stills productions for global brands. Campaign, e-commerce, lookbook and editorial.
- [Film Portfolio](https://ylo.co.za/portfolio/film/): TVCs, brand films and advert video. Mercedes, Woolworths, Adidas, Jeep, AQUALIS London, Sundek and others.
- [Cape Town Locations](https://ylo.co.za/locations/): Working catalogue of 4,000+ scouted Cape Town locations. Beaches, dunes, classic and modern homes, studios, wine farms, off-road tracks and urban backdrops. Roughly 2TB of reference imagery, tagged and live-searchable.
- [Behind the Scenes](https://ylo.co.za/bts/): Real frames from set.
- [Crew](https://ylo.co.za/crew/): DOPs, photographers, stylists, HMU, ADs and runners. Local, vetted, booked through YLO.
- [Equipment Hire](https://ylo.co.za/equipment-hire/): Camera, lighting, grip and audio hire out of Cape Town.

## Distribution

- [The Hutch](https://ylo.co.za/the-hutch/): YLO's editorial distribution network. Purpose-built editorial placed across a curated network of niche-aligned partner sites, then amplified through social. Contextual authority at scale.

## Company

- [About YLO](https://ylo.co.za/about/): The founders, the back office, the operating model. "Project management is the work."
- [Clients](https://ylo.co.za/clients/): A sample of the brands and agencies YLO produces for. Art directors, agencies, brand managers and creative directors brief us; the creative stays theirs.
- [FAQs](https://ylo.co.za/faq/): Producer questions before booking a Cape Town shoot. Permits, crews, kit, timelines, budgets, locations.
- [Contact](https://ylo.co.za/contact/): Send a brief, hear back inside a business day.

## Legal

- [Terms and Conditions](https://ylo.co.za/terms/)
- [Privacy Policy](https://ylo.co.za/privacy-policy/)
- [Cookie Policy](https://ylo.co.za/cookies/)
- [Disclaimer](https://ylo.co.za/disclaimer/)

## Contact

- Cape Town office: 9 Malines Avenue, Claremont, Cape Town, South Africa
- Email: info@ylo.co.za
- Telephone: +27 83 724 0419
- Instagram: https://www.instagram.com/yloproductions/
- LinkedIn: https://za.linkedin.com/company/ylo
- YouTube: https://www.youtube.com/@YLOProductions/
- Facebook: https://www.facebook.com/yloproductions